We aim to push the “Cycling Chic” movement in the states and help make everyday commuter biking fashionable again. The stereotype of biking in the U.S has always been very masculine and seen as sport. The “Cycling Chic” movement has grown into a global network of websites shouting the motto "dress for your destination, not your journey" and using fashion and style as keys for bicycle advocacy.
Biking daily keeps you healthy and in good spirits by releasing endorphins. More bikes on the road will in effect create healthier and happier people in the world. Not to mention that part of every sale willl be donated towards buying a bike for someone in need. The root of our company is definitely a desire to give back. When we where young, the bike was always an escape, a sense of hope and opportunity, and that’s something that we wanted to personally pass on to as many people in need as possible.
The Peace Bicycles Team